Jennifer Medema

CREATIVE DIRECTOR • BRAND IDENTITY • ART DIRECTION

With over 20 years of experience in publishing and advertising in a variety of markets—B2B/B2C, hospitality and recreation, just to name a few—my focus has always been on branding. To stand out in this world, your brand identity is key.

Adopting the philosophy of less is more, I believe that the craft of art and design still matters and I take pride in the minute details that make the difference between mediocre and killer design.

As the lead art director for PetAg Industries, I was responsible for hiring the animal talent and directing the photo shoots, what more fun can one have at work than playing ball with a dog? I was also responsible for the product photography in our in-house studio, and naming the first ever protein bars for animals—Vive.

Target Special Advertising Feature

When Target was making its downtown Chicago debut, I proposed this unique special advertising feature insert for Chicago magazine. The idea was to stir up excitement for the iconic store opening in one of State Street’s most iconic historic buildings, featuring snippets of some of the whimsical products and modern decor available at the city Target, including a bit of history about the building and merchandise designers.

KetelOne Vodka / Modern Hispanic Gentlemen

Running its third consecutive year, KetelOne's campaign celebrated the positive community impact of socially conscious caballeros who exuded the sophistication and substance of their brand. I managed and art directed the photoshoot on location at Hubbard Inn and designed the layout of the campaign. Go to my projects below to view the full campaign.

Amalfi Hotels Brochure

Brand Concept & Development / Art & Photo Direction / Layout & Design

Best of Chicago

Concept & Development / Art Direction / Layout & Design

Every year Chicago magazine chooses the BEST of everything in the Chicagoland area, from restaurants to daycares, dentists to bookstores, and they top it off with a showcasing event of all of the winners.

This year's diecut invitation was unlike any other Chicago magazine invite. All winners received a branded enamel magnetic pin.

The Drake Hotel Ad Campaign (Spec)

Concept & Development / Art Direction / Layout & Design

When I design concert posters, I listen to the music of the bands and immerse myself in it, to really feel it and have the idea develop and take shape. This is my original art inspired by Loverboy’s Get Lucky LP, created with layers of various images, backgrounds and paint techniques.

Newsletter ad for EAA Chapter 95 announcing extended early bird pricing, featuring a War Bird. I am responsible for the photography,

art direction, layout and design.

Grand Teton Lodge Company Sustainability Report

Who doesn’t like a good timeline, right? Not only did I art direct and design this book, I designed the Envision logo on the cover as well.

Chicago’s Table

Concept & Development / Art Direction / Layout & Design

Chicago magazine’s annual premier foodie event, featuring the top restaurants in Chicago. I was responsible for the branding/image for the hottest dining experience in the city. Marketing included magazine ads, online banner ads, the menu, drop down “tray ribbons” and more.

Amalfi Hotels Ad Campaign

Brand Concept & Development / Art & Photo Direction / Layout & Design

Orland Park Brewfest

Winner of four IAPD/IPRA 2019 Agency Showcase Awards and a sold out event its inaugural year. Go to my projects to view the full campaign.

FiND Safety Trainers Campaign

First in a series of sell sheets for various markets in the safety industry.

Go to my projects below to view the full campaign.

Westin St. Maarten Dawn Beach Residences Sales Kit, winner of the 2007 Pinnacle Print Awards, Best of Category Promotional Campaigns/Consumer. The inside pages feature French folds, while real sand dollars adorn the front cover and a conch shell is embossed on the box, both native to St. Maarten.