Cultural Series
Based on the fundamentals of design,“less is more,” this new genre of concerts offered by the Village of Orland Park, set on a stoic black background with a pop of color, featured an iconic clue to the performance set forth.
Concert Poster
Concert Program
Concert Poster
— ROLE
Creative Direction
Graphic Design
Branding
— AWARDS
IAPD/IPRA 2017 Agency
Showcase Awards
• 1st Place—
Marketing Campaign
The redesign captured the essence and sophistication the Arts Commission sought. They were competing against the Village’s very own summer’s free concert series. Its cultivated brand, simplified with two-color art, spoke to a different audience. The new marketing campaign helped ticket sales more than double that of the prior year.