Orland Park Brewfest
2019 was its inaugural year. We were determined to make it a success. Our goal: SELL OUT!
How were we going to accomplish this?
Market the heck out of it. And sell out we did.
It also stole the show at the IAPD/IPRA
2019 Agency Showcase Awards.
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Posters
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Autumn Program Guide Ad
— ROLE
Creative Direction
Graphic Design
Branding
Photography
— AWARDS
IAPD/IPRA 2019 Agency
Showcase Awards
• 1st Place—
Overall Agency Showcase
• 1st Place—
Marketing Campaign
• 1st Place—
Promotional Item
• 2nd Place—
People’s Choice
First, an edgy logo was needed to rival the best of the best in local breweries and beer festivals. After researching local brewery and festival logos, the identity for the Orland Park Brewfest was born.
Getting the word out was critical. The Brewfest brand was splashed all over social media platforms: Facebook, Twitter, Instagram, Constant Contact, and the village website. Not stopping at digital media, the campaign expanded into print as well. The Brewfest was promoted with posters, banners, yard signs, videos, and brochures. The popularity of the event was so great that by mid-summer more than half of the tickets were sold, negating the need for a second print-run of brochures. Selling out before the event date, ticket sales were increased to 350. Tickets sold out before event and the Briefest pulled in an $8,000.00 profit, beyond expectations for it’s inaugural year.
In addition to conceptualizing the entire campaign and developing all of the pieces, I attended the event and documented it with photography.